The Consultation that sells- Without selling

Going from struggling to even get clients to purchase a treatment, to making £2000.00 in a single day…

I remember sitting down with a new client, heart pounding, trying to explain treatments, benefits, and results… all while secretly hoping they’d say yes.

Instead? They’d nod politely, thank me, and say, “I’ll think about it.”And just like that—the opportunity slipped away.

I look back on these times and now I see, it was actually me making the client say no. Clients pick up on energy, they pick up on your confidence, they pick up on how you resonate your offering with what they want.

Maybe you’ve felt that too.👉 You want to help people, not push them.👉 You’re scared of sounding “salesy.”👉 You leave consultations second-guessing yourself, wondering what you did wrong.

👉 You think the client wont buy and that its ‘too expensive’.

The truth is: selling doesn’t have to feel like selling.When done right, it feels like helping. Because that’s exactly what it is.

The more you take your mindset away from ‘selling’ and have belief in what you are providing for your client to help them, the easier it is to get them to be a long term, high paying client.

The Consultation Flow That Works

I’ve taught this framework to hundreds of business owners, and it always comes back to one thing: Educating and resonation…

It’s a way of structuring conversations so your client feels understood, empowered, and ready to take action.

Here’s the simple 4-step flow you can try today:

1. Engage – Build trust. Ask about their goals, lifestyle, and concerns. Be curious, not clinical. Also, build a relationship with them outside of the consultation. What do they do for a job? Do they have children? Create a relationship with them.

   
   

2. Focus – Guide the conversation toward their main priority. (If they say “I want everything,” help them identify what matters most right now.) Be real with your clients, educate them.  Show your authority in supporting your client to get them where they want to be.

   
   

3. Evoke – Instead of listing all the benefits, ask open questions that let them express why they want change. Example: “How would clearer skin make you feel day to day?” You should always be resonating the answers back to their concerns. What treatments will help THEM and why? What ingredients will help THEM and why…

   
   

4. Plan – Provide a clear plan on what your client needs with actionable steps.The key to sales is providing the ultimate plan first… E.g The most expensive plan first. If they buy, great! If they dont, work back on what is affordable for them. It is easier to ‘down sell’ and make them a client then try and ‘upsell’.

This isn’t about pushing. It’s about listening, guiding, educating and empowering.

TOP TIP: Always get the client in front of you when you are ‘selling’ and always provide a consultation. 90% of your highest sales are done in the consultation.

Why this works?

When clients feel heard, they buy with confidence.

When you show your authority, they buy from you as an expert.When they connect the treatment to how it will make them feel, the decision becomes theirs—not yours.And when you shift from “selling” to “supporting,” consultations stop feeling scary and start feeling natural.

Consultations should be structured with you guiding your clients in the action you want them to take by the end.

I know how overwhelming consultations can feel—but with the right structure, you’ll leave clients excited, committed, and trusting you as their go-to expert.

✨ Ready to take this deeper?

I have created a 1 hour recorded webinar educating you on the ultimate blue print on how to sell and the sales journey you take your clients through.

If you would like to have access to this webinar, please reply to this email.

You don’t need to sell harder—you just need a system that works.And I promise, once you nail this, your business (and confidence) will never look the same.

Happy Selling!